Take the quizGet a price
Take the quizGet a price

When to buy a hot tub

Short answer

No month is proven cheapest. Makers and the press point to fall and winter, holiday weekends, home shows and outgoing floor models. Most hot tubs have no price on the maker's site, so the dealer sets the number. Let the dealer quote you normally first and get the out-the-door price in writing. Then ask for their best price, starting at 10 to 15 percent off that quote, and say you'll sign today if they get there.

Updated By the HotTubFinder research desk

When makers and the press say hot tub deals show up
Late summer to winterFall and winter are the best seasons, spring the worst; late August to October and Labor Day stand outReader's Digest
Holiday weekendsBest deals at the end and start of the year, Memorial Day and Labor DayBullfrog Spas
Before new models arriveAsk whether floor models are discounted, since dealers clear stock before new modelsJacuzzi
Home shows and state fairsDealers bring a set inventory and would rather sell it than haul it backBullfrog Spas
Presidents' DayFactory-store sale, January 29 to February 16, 2026, with special 36-month financingBullfrog Spas
These are claims by makers and a magazine. We found no measured price data on timing.

Why do hot tub prices move?

Because most of them are set by the dealer. 262 of the 390 hot tubs we track have no list price on the maker's site, so a “20% off” sign on those tubs is measured against a price nobody published. Demand is seasonal too, and a dealer with a full lot in the off-season has more reason to deal. Jacuzzi suggests asking whether floor models are discounted before new models arrive. More on why dealers don't list prices and which buyers get the best deals.

Are hot tub show prices a good deal?

They can be. Bullfrog says dealers bring a set inventory to state fairs and would rather sell it than haul it home. Jacuzzi adds a warning: make sure a traveling vendor can still be reached after the show. Ask which local dealer will deliver and service the tub before you sign.

Is 0% financing worth taking?

Only when the cash price is the same with or without it. Jacuzzi says its dealers partner with Wells Fargo on 0% APR promotions of 12 to 60 months for qualified buyers. Master Spas leaves financing to each dealer. Sundance tells buyers to watch for deferred-interest terms.

What should a hot tub quote include?

  • The tub, its cover and a cover lifter
  • Delivery, and a crane if the path needs one
  • Steps and start-up chemicals
  • The electrical circuit and the pad, or who provides them
  • Warranty labor and travel terms after the first year
Get the price range, then one dealer near you

The details

Model years, and how seasonal the pool and spa trade is.

When do new hot tub models come out?

Each maker sets its own model year, so there is no single changeover month. Bullfrog's warranty defines its 2026 Calm Series as tubs made on or after January 1, 2026, and its M, A and STIL 2023 models as made on or after February 1, 2023. Master Spas showed its 2018 tubs to dealers in November 2017. Jacuzzi's current warranties cover the 2026 model year.

How seasonal is the business?

Leslie's, the pool and spa care chain, reports its highest sales from April to September, and Pool Corporation, a pool and spa distributor, earned about 61% of its 2025 sales in the second and third quarters. Both are mostly pool business; we found no public figures for hot tubs alone.

Common questions

What month is the cheapest to buy a hot tub?

No public data measures it. Reader's Digest names fall and winter as the best seasons and spring as the worst; Bullfrog points to the end and start of the year, Memorial Day and Labor Day.

Can you negotiate the price of a hot tub?

Usually. 262 of the 390 hot tubs we track have no price on the maker's site, so the dealer sets the price. Get a normal written quote first, then ask for their best price, starting at 10 to 15 percent off it, ready to sign today. Floor models and show stock can have more room.

Is 0% financing on a hot tub a good deal?

Only if the cash price is the same. Jacuzzi says its dealers run 0% APR promotions through Wells Fargo for qualified buyers, and Sundance tells buyers to watch for deferred-interest terms.

Sources

12
  1. Reader's Digest: the best time to buy a hot tub (2024) rd.com · checked October 2026
  2. Jacuzzi: what is the best month to buy a hot tub jacuzzi.com · checked October 2026
  3. Bullfrog Spas: the best time of year to buy a hot tub bullfrogspas.com · checked October 2026
  4. Bullfrog Spas: Presidents' Day factory-store sale bullfrogspas.com · checked October 2026
  5. Bullfrog Spas: warranty (model-year dates) bullfrogspas.com · checked October 2026
  6. Master Spas: 2018 hot tubs and swim spas announced masterspas.com · checked October 2026
  7. Jacuzzi: payment options and monthly costs jacuzzi.com · checked October 2026
  8. Sundance Spas: buy now, pay later and financing sundancespas.com · checked October 2026
  9. Master Spas: hot tub financing masterspas.com · checked October 2026
  10. PHTA: the buying journey phta.org · checked October 2026
  11. Pool Corporation annual report (10-K), 2025 sec.gov · checked October 2026
  12. Leslie's annual report (10-K), fiscal 2025 sec.gov · checked October 2026

Next in your research

Hot tub featuresStep 5: which features are worth paying for.

Ten questions, three tubs that fit you.

Take the 2-minute quiz

What a good deal looks like, then one dealer near you.

Get the price range
Take the 2-minute quiz