The company file
Nordic Hot Tubs
A simple, affordable, Michigan-built tub with a polyethylene shell that won't crack or blister like acrylic, and the same lifetime shell warranty on every model.
The long read: how the tubs are built, the complaint record, the warranty part by part, and the company’s history.
How it started
Nordic started in Grand Rapids in 1995. It became known for value-priced hot tubs with high-density polyethylene (HDPE) shells.
What Nordic Hot Tubs is known for, and the catch
How it’s built
Eight things that decide whether it lasts. Tap any for the detail.
Self-supporting shellNordic Hot Tubs doesn't publish this. Ask the dealerNot published
Nordic sprays rigid closed-cell foam directly onto the outside of the shell, a conventional full-foam build. No manual, sell sheet or warranty document names a frame or a shell substrate. Nobody has posted a cutaway, so what carries the water weight is guesswork.
What this means, and how to check it →nordichottubs.com ↗nordichottubs.com ↗
Clamped plumbingNordic Hot Tubs doesn't publish this. Ask the dealerNot published
The no-leak warranty names internal glue joints, so solvent-welded connections are in there. Parts sellers list 1-inch and 1.5-inch flexible hose, which can be glued or barbed and clamped. Nothing published says which one Nordic uses. Ask a dealer to open a cabinet.
What this means, and how to check it →nordichottubs.com ↗hottuboutpost.com ↗
Manifold-fed jetsManifolds feed jet groups; how each seat is fed isn't publishedPartly
A parts specialist tells techs to check the manifold feeding a group when flow drops there, and diverter valves route water between separate branches. What nobody shows is the level below: whether jets in one seat each get a feed or share a chained run.
What this means, and how to check it →hottuboutpost.com ↗nordichottubs.com ↗
Standard partsBalboa and Gecko controls, Waterway jets, under Nordic part numbersPartly
Nordic hosts the Balboa control manuals on its own site, and older tubs ran Gecko packs. Pumps are Waterway and Aqua-Flo, and the jets are Waterway families sold under Nordic part numbers, so a generic replacement takes a cross-reference. Independent retailers sell all of it with no dealer account.
What this means, and how to check it →nordichottubs.com ↗nordichottubs.com ↗
Compression-fitted jetsMost jet bodies bolt in with a nut and gasket; Nordic doesn't sayPartly
An independent parts seller lists Nordic's Poly Storm body with a gasket and nut, and its Power Storm replacement the same way. The Mini Storm listing doesn't say, and Nordic publishes nothing on it. Nothing shows glued bodies.
What this means, and how to check it →hottuboutpost.com ↗hottuboutpost.com ↗
Adjustable jetsMain therapy jets turn individually from full flow to offYes
The manual gives the mechanism. Rotate the face counter-clockwise for full flow, clockwise to shut it, with a trickle left running for safety. Air controls and diverter valves handle whole groups on top of that. Ozone jets, some cluster jets and suction covers stay fixed.
What this means, and how to check it →nordichottubs.com ↗nordichottubs.com ↗
Service networkDealer-only service, and parts sell online without an accountYes
Nordic sells only through dealers, and the dealer who sold the tub handles warranty claims. The factory covers parts freight for seven years, but the dealer can bill a trip charge at any point. No dealer map is published, so check for one near you.
What this means, and how to check it →nordichottubs.com ↗nordichottubs.com ↗
American made?Built in Grand Rapids, MichiganYes
Grand Rapids, Michigan: Company says it operates out of Grand Rapids; headquarters at 4655 Patterson Ave SE.
What Nordic Hot Tubs says, part by part6
Jet connection method isn't published. The warranty covers leaks at jet fittings and "internal glue joints", so some plumbing is glued.
Three-year no-leak warranty covers wall and jet fittings, internal plumbing, glue joints and bonded parts. Pipe type isn't published.
PermaShell, which Nordic's manual calls a "durable poly material". Third parties describe it as rotomolded polyethylene, not acrylic.
Not published by the maker: frame, base.
Barbed, clamped or glued? What it means3
Hose slides over a ridged fitting and a clamp holds it. Easy to service, but clamps are one more thing that can loosen.
Pipe is solvent-welded into the fitting and becomes one piece. A strong seal, but a leak repair means cutting and re-gluing.
Which method this model uses, whether the joints are reachable for repair, and what the plumbing warranty covers.
What owners and watchdogs say
A BBB letter grade rates how a company handles complaints, not how happy owners are. Read it next to the complaint count and the reviews.
How complaints ended, and the reviews by star1
- 0 Resolvedthe customer accepted the company's answer
- 0 Answeredthe company replied; the customer didn't confirm it was fixed
- 0 Unresolvedthe company replied; the customer said it wasn't fixed
- 2 Unansweredthe company never replied
The company replied to 0 of 2. A complaint count means more next to how big the company is.
What owners complain about2
What owners praise2
The warranty, part by part
Read the warranty card before you sign: what labor is covered after year one, and whether the coverage moves to a second owner.
History and ownership
Founded in 1995 in Grand Rapids, Michigan. Changed hands 2 times. Owner today: Monomoy Capital Partners (private equity), through platform company May Manufacturing.
Who has owned it
- 1995Founded in Grand Rapids, Michigan.
- 2013Maurizio Vozza and Barbara Sisung bought Nordic from its founder; Vozza became president.
- 2022Sold to Monomoy Capital Partners and added to its Artesian–Marquis platform, announced November 14, 2022.
- TodayMonomoy Capital Partners (private equity), through platform company May Manufacturing
Full timeline5
- 1995FoundedNordic Products, Inc. founded in Grand Rapids, Michigan.
- 2013Changed handsMaurizio Vozza and Barbara Sisung bought Nordic from its founder; Vozza became president.
- 2022Changed handsSold to Monomoy Capital Partners and added to its Artesian–Marquis platform, announced November 14, 2022.
- 2024LeadershipPlatform CEO Rick Gallagher stepped down; board member Bob Rowan became interim CEO.
- 2025LeadershipJosh Cowley named CEO of May Manufacturing, which makes Nordic, Artesian and Marquis.
Where it's built1
Charity and sponsorships0
We couldn’t find any public record of charity work or sponsorships. That doesn’t mean there isn’t any. Tell us if we missed it.
Recent news2
Good to know6
- Nordic kept making HDPE hot tubs in Michigan when sister brand Marquis moved production to Las Vegas in 2023.
- Monomoy described Nordic as the leading maker of HDPE hot tubs in the value category.
- A September 2022 SpaRetailer profile named Pete Westfall as Nordic's president.
- Nordic says it was voted #1 in Overall Warranty Support by SpaCertified in 2021; this is a self-reported claim.
- Nordic's own site does not print a founding year or mention its private-equity owner.
- In Europe, Nordic is distributed by Leisurecraft Europe, based in the Netherlands.
Ownership last checked September 2026. Who owns every hot tub brand.
What’s a good deal on a Nordic hot tub?
We send you the price range, then introduce you to one Nordic Hot Tubs dealer near you.